There are 3 important issues to bring to your attention today.
1. SEO in 2017 - Promoting your site for today's searches
SEO in 2017 is different to that of 5 years ago and even more has changed since Bill Gates said 'Content is king' back in the mid 90's!
Keep pace with current trends
High quality content still is important, but it must be optimised for SEO and to give your target audience a good user experience.
Focus on your audience
Your text should be focussed on how people are looking for your products rather than keywords
Images and Video are important - it helps make your site and your information easier to read. Use the alt tags and image names to include keywords
Description metatags make search snippets informative.
Without them, Google will use the opening lines of your first paragraph. Description allows a summary which can target your audience.
The ideas are taken from http://www.sitepronews.com/2017/08/16/4-seo-myths-business-owners-need-to-know/
by Tina Courtney.
2. Update your site regularly - Your site says a lot about your business!
Look at your site critically!
It should say, this is a VIBRANT business. Design is MODERN, FULLY-RESPONSIVE. Images reflect LATEST products, text is CURRENT, the site reflects GOOD MARKETING !
Or perhaps it might still reflect your business back in the noughties?
AN UP-TO-DATE INTERNET SALES PRESENCE WORKS FOR YOU 24/7/365. Are you working it at its best?
Follow this link to find out more
Here is a great link to help you understand and practice cyber security, It is put out by Avast's and is most useful.
Staying ahead of the latest threats is hard. Not understanding the technical jargon makes it harder. Avast defines 9 words to know, and shares pro tips to keep you safe and protected.
Read about it at https://blog.avast.com/9-cybersecurity-terms-you-need-to-know